Free Swift tool · 60 seconds · no email required
What is already sitting inside your practice?
Three answers from memory. An illustrative read on the opportunity inside the patients, capacity and people you already have — before you spend a dollar on marketing.
A conservative model, not a promise. It simply puts a number on what most practices never price: the opportunity already sitting inside the patients, capacity and people you have.
Responses may be stored anonymously to improve this assessment. No email is required to see your result. Please don’t enter patient or confidential practice information.
What this could be worth
$192,000 – $320,000
a year, at today’s numbers, on a 10% improvement.
- Unused capacity$120,000
Your diary reads “mostly full, some gaps”, so the opportunity here sits in gaps and short-notice changes.
- Treatment not proceeding$200,000
With “around half” going ahead, the next gain comes from treatment conversations.
- Where it comes from$2,000,000
Nothing here assumes new patients, new chairs or new marketing spend — only the practice you already run.
The question isn’t whether the opportunity is there. It’s which few changes release it without asking more of you.
Based on your result: Patient experience and treatment decisions →
Illustrative only — based on your inputs and simple assumptions; not a forecast or guarantee of revenue or profit.
A number is interesting. What it makes possible is the point.
The question worth asking next is not how big the number is, but what it would let you change — fewer clinical days, a stronger team, or simply a practice that runs without needing you in every decision.
About this calculator
What does the Treatment Opportunity calculator show?
It gives an illustrative annual range for the value already inside your existing patient base — the treatment that is discussed but not proceeded with, and the capacity that goes unused. It is a thinking tool, not a forecast or a valuation.
How long does it take?
About sixty seconds. Three inputs from memory. Your result appears on screen as you move the sliders.
Do I need to give my email?
No. The calculator is free and ungated. Nothing is emailed to you and no contact details are required to see your result.
How accurate is the number?
It is deliberately conservative and illustrative. It uses a realistic improvement range of 5 to 35 per cent, which you set yourself, applied to the figures you enter. Treat it as a sense of scale worth investigating, not a promise of a result.
Prefer a different question? See all five free Swift tools.